Chafik managed the creation of a new brand identity for Lancôme’s sales locations around the world. In 2015, with Lancôme, he invented a more open and collaborative store concept putting luxury and beauty in line with the aspirations of the new generations. Chafik and his Studio continue to this day their privileged collaboration with Lancôme initiated in 2011.

Stores in Chengdu, Guangzhou, Hong Kong, Beijing, Songlei, Shenzhen and Xiamen.