Après avoir confié à Chafik la direction du projet du mégastore des Champs-Elysées, Dominique Mandonnaud le fondateur de Sephora, lui offre la direction artistique de l’enseigne ainsi que la direction du concept. Pendant sept ans, Chafik participe à l’essor mondial de SEPHORA.
Il dirige l’agencement et la scénographie des magasins et des flagships du réseau mondial de Sephora. À la tête du studio de la création, Chafik imagine une offre de produits empreinte d’art et de beauté qui trouve une grande résonance commerciale.
En 2001, Chafik reçoit le Prix de l’Observeur du Design pour le concept SEPHORA BLANC, une parfumerie prospective et holistique, dédiée au bien-être.
“Chafik is not a man that one knows, he is a man whom one meets. I listened to him and watched what he did. He is a Little Prince who is constantly asking questions about everything that happens on our planet. He tries to understand and only accepts what he has understood. Until you are on the path of his logic, he will not let the matter alone. Chafik has an exacting intellectual honesty and a very great sensibility that must be sought out. He is an artist who must be heeded and understood. Revamping the Sephora store on the Champs-Elysees is a typical example of his thought process: Chafik contributed disciplined equilibrium and a harmony of lines. The perfume organ correlates with the creative part of his character, invoking a mixture of sensitivity and precision.Chafik is a designer who was born before the word came into existence; he is a particular form of artist in a class of his own, a creator with an all-encompassing comprehension of an issue, who seeks to contribute a rational and aesthetic solution. But can we define this artist within a family? I do not think so. In two words I would just say: The great Chafik.”
Dominique Mandonnaud, founder of Sephora.