Chafik managed the creation of a new brand identity for Lancôme’s sales locations around the world. In 2015, with Lancôme, he invented a more open and collaborative store concept putting luxury and beauty in line with the aspirations of the new generations.
"A place of experience, generosity, sharing. A space dedicated to the beauty of all women. Welcome to the Lancôme house where freedom is complete, where French elegance is celebrated, where the imagination comes alive, where inspiration is born, where femininity is revealed."
Chafik and his Studio continue to this day their privileged collaboration with Lancôme initiated in 2011.
Sephora megastore Champs-Élysées
Dominique Mandonnaud, the founder of Sephora, entrusted Chafik with the direction of the creation of the Sephora megastore on the Champs-Élysées. A temple dedicated to beauty, a jewel of light, colour, touch, sound and fragrance that invents the multi-sensory experience of self-service luxury. For seven years, Chaﬁk participated in the worldwide development of Sephora.
Val-Saint-Lambert showroom in Dubai
In 2015, Chafik began a collaboration with Val-Saint-Lambert, a prestigious Belgian crystal glassworks, official supplier of H.M. the King of the Belgians. He participated in the revival of the Belgian crystal glassworks Val-Saint-Lambert founded in 1826. He ensured the artistic direction of the house, defined its new retail concept with an opening in Dubai.