LANCÔME STORE | PRINTEMPS HAUSSMANN PARIS 2015

Chafik managed the creation of a new brand identity for Lancôme’s sales locations around the world. In 2015, with Lancôme, he invented a more open and collaborative store concept putting luxury and beauty in line with the aspirations of the new generations.

"A place of experience, generosity, sharing. A space dedicated to the beauty of all women. Welcome to the Lancôme house where freedom is complete, where French elegance is celebrated, where the imagination comes alive, where inspiration is born, where femininity is revealed."

Chafik and his Studio continue to this day their privileged collaboration with Lancôme initiated in 2011.

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