From 1994 to 1997, Chafik reinvented the entire outdoor catalogue of Moulin Galland (now Fermob), including the legendary folding chair, known as Square or Bistrot, which still occupies some of the world’s most famous terraces, parks and squares, including Times Square in New York.
Chafik received, together with Moulin Galland, the Prix du Nombre d'Or, which dedicates an exemplary collaboration between an industrialist and a designer.
“We had a range of very traditional products and we could not solely rely on this tradition and our existing market for our development. So we had to improve in terms of products, production techniques and design work. I found in Chafik someone who knew about our markets, the technical aspects of production, and who helped with a personal artistic sensibility. He also added an element of femininity, in tandem with the sensibility of emotional values to certain details and to the charm of a product.
When I met Chafik, I immediately felt that he had the qualities I was looking for. Throughout our collaboration, he has helped us with his enthusiasm, his propensity for teamwork and commitment to our projects. The improvement of the Square chair is a typical example of this collaboration: a huge amount of design work, the adaptation of the materials and colours, all around the same theme. Chafik is someone who is very modern in his approach and enthusiastic.”
Didier Deconninck, CEO of Moulin Galland